NutriPATH
Client
NutriPATH
Year
2023
Category
Website
NutriPATH is Australia’s premier pathology testing service. Over the course of several years, the NutriPATH website was updated without much thought or planning. In 2023, NutriPATH and Paloma underwent a design refresh and WordPress build to revitalise the website.
Approach
Design
Art Direction / Content & Illustration Design / Web Design / Information Architecture / Prototyping / UX/UI Design
Technology
Web Development / Creative Development / AI
Objectives
Our goals involved a comprehensive revamp: creating a modern, user-friendly UX/UI to seamlessly guide users toward their intended actions; developing and training an AI chatbot to support NutriPATH’s busy customer service team by reducing incoming support inquiries; and improving the foundational aspects of product categorisation, allowing for more intuitive searches and better product listings to enhance the overall user experience.
NutriBOT AI
With the aim of alleviating support ticket volumes, we implemented an AI chatbot with the primary objective of reducing user queries. Leveraging technologies such as the AI Engine WordPress Plugin, OpenAI GPT-4, and Pinecone, the project faced initial hurdles with traditional chatbot limitations and complex API integrations. GPT-4 adoption resolved off-topic responses, reinforcing relevance and minimising errors.
“We at NutriPATH can’t express how thrilled we are with the new website created by Paloma. From the outset, their team displayed professionalism, creativity, and a deep understanding of our vision. A big thank you!”
Andrew Cavaggion, Director — NutriPATH
