HUD
Client
HUD
Year
2023 – Current
Category
Digital product
HUD allows their users to explore, express themselves, and date in a way that fits in with their lives by combining intuitive design and technology to contemporary dating culture to create and foster innovative user experiences — ultimately disrupting the traditional dating format and making casual dating less shameful, more authentic and safer for everyone. Paloma teamed up with the HUD team to help visually refresh and revitalise this unique approach and offering.
Approach
Strategy
Competitor Analysis / Research & Insights
Design
Art Direction / Information Architecture / UX & UI Design / Illustration / Design Systems
What did we want to try?
Casual dating has an interesting stigma surrounding it — its perception can be disreputable. Our Paloma Dove team had to learn the nuances of casual dating before pushing the boundaries of the opportunity whilst injecting fun and safety into the product which drove the refresh and redesign of the HUD App. Ultimately settling on bright, bold colours; intuitive, uncomplicated experiences; cheeky and playful illustrations; with language and messaging that feels truly real.
“When you’re navigating the tumultuous terrain of app revamps, having a team like Paloma in your corner is the equivalent of striking digital gold. They dove into our casual dating app with a level of energy and creativity that actually ended up completely reigniting our own passion for the project. The team was full of absolute legends across the board who have helped us put the spark back into dating, and are an agency we would ‘swipe right’ on every single time!”
Katie Dissanayake, Director Of Communications — HUD
