Bakkt
Client
Bakkt
Year
2019 – 2023
Category
Digital product
Bakkt® is connecting the digital economy unlike ever before, with an innovative platform designed to support today’s digital assets and scale for tomorrow’s.
Approach
Strategy
Audience Analysis / Brand Strategy / Competitive Analysis / Research & Insights / Design Principles / Go-To-Market
Design
Art Direction / Brand & Identity / Content & Illustration / Web Design / Information Architecture / Prototyping / UX & UI Design / Design Systems
Technology
Web Development / Low-Code / Creative Development / eCommerce / CMS Integration / API Integration / React / React Native / TypeScript / Ruby on Rails / Java / Go
Money, made flexible
Discover money you never knew you had. Use Bakkt to manage your digital assets. Bakkt enables everyday people to make the most of their digital assets by putting control back in their hands. From cryptocurrency to loyalty points and everything in between, Bakkt addresses the need to liberate and democratise trillions of dollars worth of digital assets. At its core, Bakkt aims to empower its customers to pay like never before.
Apps for all
Armed with extensive customer research and a fresh brand identity to boot, Bakkt and our team got to work on creating the foundations for user experience and interface design for: the Bakkt app — a native cross-platform mobile app that allows consumers to aggregate their digital assets in order to trade, transfer, convert and pay however they want — and Merchant Payment Integrations, a web-based payment integration allowing customers to pay merchant accounts using Bakkt.
Get your site together
We also had the chance to jazz up the original and outdated Bakkt website. Through close working sessions with our friends at Bakkt marketing, we chose to revitalise the website with bold typography, relevant colour, pattern, and visual assets supporting key content blocks. The pièce de résistance was a fun, interactive 3D donut chart representing the flexibility and value of the product for its users.
“Paloma has been a fantastic partner to Bakkt, that truly feels like an extension of our internal team. Their strong thought leadership, great execution, and focus on the user experience has helped set up the Bakkt platform for continued growth.”
Nicolas Cabrera, Chief Product Officer — Bakkt
